You don't do it the way the Philippine Charity Sweepstakes Office (PCSO) did when they hired a public relations firm for a fee of P544,000 when the problem was already in their doorsteps. Managing one's reputation or brand through corporate social responsibility (CSR) projects should be a year-long, life-long endeavor for government offices and private corporations.
To help them do it, we at Dean & Kings have written our friends and clients to offer them a venue for their CSR and PR initiatives, please read on and pass this message to people you want to help resolve their PR and reputation management problems:
Mr. Hans T. Sy
SM Prime Holdings Inc.
Dear Mr. Sy,
We congratulate you for the various life-changing Corporate and Social Responsibility (CSR) projects that your family and SM Prime Holdings Inc. has initiated.
Unfortunately, most of the newspaper and television news on these causes have landed on the society pages, people and events pages; and show-biz television segments. Many others end up in the obituary pages where few people read them.
There is need to bring news stories about these CSR causes to the prominent and well-read news pages, television segments, radio prime-time spots and magazines so these causes may be exposed to more peoples and invite greater goodwill from the public towards you and your company.
Towards this end, we at Dean and Kings Legal Public Relations & Communications Marketing are launching soon a news forum dedicated not only to bringing light to serious issues of the day, but also to bring attention to worthy causes like yours.
Our weekly press forum – known as Full Court News Forum – is aimed at providing a venue for everyone to bring out word about their activities and accomplishments; clarify and explain issues involving their business projects in the full court of public opinion.
The Full Court News Forum - held Wednesdays of every week at the Manila Pavilion Hotel, United Nations Avenue – offers more services compared to the regular news forums. These include the writing of press releases, research work on news angle to ensure the media will pick up your story; and advice on how best you can present your issues and concerns to the public.
Our expertise on this matter rests on the fact that D&K is the only Philippine Legal PR firm to have its own CSR project – the Kristiyano-Islam (Kris) Peace Library. Kris Library, a ten-year-old literacy advocacy, had gained local and international attention in the traditional news media and leading Internet-Based blogs to include Asia Today (with offices in Chicago, China, Taiwan); World News Report (Russia); Regator (Georgia, USA); Independet.ie (Ireland); and Wikio News (United Kingdom).
Kindly check the Kris Library website news at http://www.krislibrary.com/kris-projects-in-the-news.html to see a few sample of our media exposure or check Kris Peace Library at Google to see and read about 5,000 entries or news about Kris Library here and abroad.
Our advocacy pales in comparison with your advocacy, but we feel confident of being able to give even more media exposure to your causes and generate goodwill to your corporate and personal identity here and abroad.
Please contact us at (02) 3393732 / (02) 3538482; 09064401219 / 09327202766 / 09306778309 or email us firstname.lastname@example.org for a free consultation on how you can best project your positive issues to the public.
Armand Dean Nocum
President & CEO
Dean & Kings Legal