Advocacies like our Kristiyano-Islam Peace Library (Kris) cannot exist on donations and dole outs alone. Although it has existed largely through our family’s contributions (we set aside a monthly tithe for Kris Library), the contributions of relatives, friends, clients and now FB-based donors here and abroad for 10 years now, it cannot sustain itself this way.
The fortunes of our donors change; some suffer donors’ fatigue, others suffer hardships; even our own family is not immune to such financial troubles. Many foundations and non-government organizations (NGOs) like Kris go down as the financial help stop. There is just no sustainability and long-term survival for Kris through donations.
Thus, we have decided to go into social entrepreneurship to merge our love passion and commitment to help educate poor children; our desire to promote the food and culture of Zamboanga City and Sulu; and our skill in business into one venture.
Wikipedia describes social entrepreneurs thus:
A social entrepreneur recognizes a social problem and uses entrepreneurial principles to organize, create and manage a venture to achieve social change (a social venture). While a business entrepreneur typically measures performance in profit and return, a social entrepreneur focuses on creating social capital. Thus, the main aim of social entrepreneurship is to further social and environmental goals.
God/Allah has blessed our family through our legal public relations; marketing communications; and used car businesses, it is time to use our business skills in the service of others.
It is for this reason that we have brought back our business of selling and promoting the Mediterranean-originated spicy satti (you may read here for additional information about satti) and we are committed to using our marketing and business skills to ensure that this business will finance much of the activities of the Kris Library and ensure the education of our 101 scholars.
At least with satti, Kris supporters will be getting something back for their donations – they get to enjoy an exotic food or its bottled spicy ketchup version while knowing that they are helping thousands of poor Kris Library users do research, have free use of our computers and complete their schooling.
And so from a suite-wearing PR relations executive and part-time book-beggar I take on another role -- that of a "tindero" (seller) of satti. Kindly watch the video where I explained the eating of satti in our native Chavacano. You may check out the Pilipino version here.
To savor our satti and thus help ensure the survival of Kris Library, you may check out out satti website here.
Social entrepreneurship is it! Satti is it!